September 22, 2010 by Ryan
I moved back to California after living out of state. It is such a cliché that the DMV is the embodiment of inefficiency but it’s so painfully true.
I had to park a street over because there was no parking. I waited in a hour long line to get to the front desk and get a number. I had to go get my car so I could wait in a line to have VIN verified. I then waited an hour and a half to have my number called. Registered my car and then set about getting a California Drivers License. I was sent to the back of a line that wound outside.
Halfway through the line the security guard had a break in the line from the door to the inside, probably for fire code reason, but it opened up the line inside for 4 line cutters. This whole time I was being patient and even pleasant with my fellow line mates. The cutters set me off a bit and not just because they cut but the security guard who was the author of the whole mess tried to chew me out saying that he knew where the end of the line was and there hadn’t been any cutters!
I saw what must be the DMV manager or supervisor watch as the whole place descended into angry bickering among everyone from the workers, the line, the security guard, the cutters…it was a mess. Eventually he devised a Post-It note number system so as to insure line integrity. First and only sign of initiative to fix or improve a broken system.
Did I mention there was only ONE camera?! Eventually, I took my picture only to then be directed to another line for a written test, another line to have that graded, and a final line to get my temporary license. Line line line line! It was bad enough that a kid was able to pull out a DMV Test Prep book and use it as he took his test.
It was a horrific experience. Early in the wait, the Post-It note manager made several announcements about how long the wait is and offered to schedule appointments for another day.
- I am NOT taking another day off work to come back and deal with this again.
- I spoke with a few individuals that HAD appointments only to be shuffled into the same lines with the same wait!
- Only at a government agency could you pitch inefficiency to turn away patrons! No private business could survive!
Unlike the experience of many, most of the DMV agents were nice, humorous and sympathetic! That didn’t change the utter waste in time and resources that is everywhere. Just in line I heard suggestion after suggestion from my fellow travelers on how to improve the system. How and why is someone not taking the initiative to make things better!? I ask but really, it’s government, was it any different with the post office? FedEx, UPS, DHL ran circles around USPS until it semi-privatized and incorporated innovation.
The scarier question staring us in the face, that we honestly have to answer is, how is healthcare going to be any different?
March 26, 2010 by Ryan
This is me…if I lived in New York…and didn’t have a car…and had wicked facial hair. I’d be on my phone while biking. For a while I was good about not doing this while driving (thanks to this video, definitely watch it, but be warned it’s graffic). But to my wife’s strong disapproval, I still sneak it in.
I’m that guy that always has to have my phone in my hands. And not for the calls! Not even for texting! For Twitter, Facebook, YouTube, ESPN and my latest compulsion: Checking in.
It’s location-based social networking. I know some of you barely get the idea of social networking as it is and now I’m talking about this. In some ways, the addition of real world location might actually make social networking easier to grasp and in some ways, it might make it harder.
so·cial net·work·ing: a combination of websites, desktop and mobile applications that allow users to connect and share*
As the use of social networking has evolved, networks have begun to focus around ideas, concepts and niches. In a previous post I quoted a friend who said, “LinkedIn is for people that I’ve worked with. Facebook is for people I knew in school and growing up. Twitter is for people that I want to know.” MySpace is now, and originally was intended, to be more focused on music. YouTube, videos. Ustream, live shows. Flickr, photos. Each having competitors and imitators.
Location-Based Social Networking
The newest hype in social networking is centered on location (Twitter just added that option). GPS-enabled smartphones really opened the door to new kinds of interaction, interaction in the real world! It was a logical jump. One of the best parts of Twitter for me was the tweetups. In fact, I’ve read that location-sensitive devices in combination of location-based advertising has been in the plans of Google & Microsoft for years. Two frontrunners have appeared in this arena: Foursquare & Gowalla. The idea basically is, as you are out, use these apps to send out a status update about the places you go to and the things you do. If you go to dinner to your favorite local spot, check in and let people know. Leave tips. Leave reviews.
If you follow the rule that states, “It is better to be first than it is to be better,” then this is where you hitch your wagon. Foursquare was really the first out of the gate and they have a great deal of backing. What helped it really catch on was that it is basically a game. You get points for when you check in. You get points for when you add a spot or leave a tip. Those points add up and earn you badges: Newbie, Wanderer, Local, Super User, etc. It’s 100% a gimmick to get you to use it and the genius is that it works. It works even to the point that people cheat to get these virtual awards!
- Badges, Awards & Achievements: Trust me it gets you going when you get these virtual enticements. It almost feels like life became a video game!
- Lots of Users: Not having enough people to interact with will kill a social network (just ask Google Wave), and Foursquare has the moment.
- Integration: I love having the ability to pass my activity on to my Twitter or Facebook. I love that there is an app on Android as well as the current mobile app king, iPhone (sorry Blackberry). **Update: Foursquare just added a Windows Mobile 7 App!
- Logo: It’s ridiculous that I care, but I hate the purple ball and the teal-ish/bluey square. They recently updated the Android app which gave it a much needed facelift.
- Address Based or Worse: Foursquare locations are tied to addresses and that causes some inaccuracy on the map. If someone adds a location and takes the time to add the right location, then it’s better, but if they just slap the minimum info, it can be off.
In Tipping Point, Malcolm Gladwell tells us that if the right people wear penny loafers they’ll explode as the new fashion. The right person for me was Gary Vaynerchuk and the shoe was Gowalla. I can’t say definitively which is better but there are some things Gowalla has done better than Foursquare. Same basic idea in a little bit prettier package in my opinion. I like Gowalla’s categories and icons better. I like that it is seems to be tied to GPS coordinates rather than street address which is more accurate (think about the distance between stores in big shopping centers or malls).
- Achievements, Trips, Goodies: Ultimately it’s all still virtual and a whole lotta nothing but I like some of the enticements of Gowalla. Particularly, I like the trips feature, brings in a little more geocaching/treasure hunt to the experience.
- Accuracy: As I mentioned, it appears that Gowalla goes off of exact GPS coordinates when mapping spots.
- Integration: Still have the ability to pass my activity on to my Twitter or Facebook. Gowalla did start with apps for all three major mobile platforms, iPhone, Android and Blackberry, which I’m happy about for my Crackberry friends!
- Users: There’s not as many users which means it could die off.
- Phone Numbers: I like that Foursquare has the ability to add phone numbers for the locations, and so far I haven’t seen where Gowalla does that.
The REAL Game
Somebody might call me out and point out the Yelp has been around for while doing the same thing. Yes and no. Yelp and competing sites are review sites. Sure it’s a narrow distinction but I’m pretty sure Foursquare is feeding reviews into Yelp!
You: What?! You mean I’m being tricked into crowdsourcing reviews for other companies?!
Cynical Me: I think so! How’s it feel to be a pawn? Do you like your completely fabricated rewards?
Real Me: Ehh…Who cares! That’s great! Good for them! Pretty creative! I get out of it what I want from it and so I can’t complain. I benefit from those reviews too!
What do you think? Do you use either of them?
February 23, 2010 by Ryan
So I’m lying in bed, writing this post, while listening to the new Ok Go album, all from my phone! It’s ridiculous how much of a fanboy I am of the Motorola Droid! This picture…got the link while doing all this! It’s called multi-tasking…take that iPhone!
YouTube, Twitter, Facebook, Foursquare, ESPN, Google Reader, Google Buzz, Gmail, Google Maps…basically everything Google. All from my phone! I’m one of those guys that basically needs internet access pumped directly into my bloodstream and the Droid is my IV. Yes, I know I’m an addict.
Being a Verizon-Loyalist/AT&T-Hater, I envied all the capabilities and apps the iPhone had. I waited year after year for the iPhone to come to Verizon, but it’s still “next year”.
With Android, I finally have an app-friendly phone! So many cool apps! My favorites:
- Qik- Broadcast video straight from your phone to Facebook, YouTube & Twitter
- PhoneMyPC- Access & control your computer from your phone
- WorldTour- Changes the background on my phone to live images around the world: Times Square, the Pyramids, the Effiel Tower, Boston Harbor, Sydney Harbor, etc.
- Rhapsody Beta- They finally released a beta for the subscription music service that I love! I can listen to anything, anytime, as many times as I want!
So far I’ve convinced two guys from work to get a Droid. I wish I had to disclose endorsements or getting paid for any of the products I’ve mentioned but, unfortunately, I am not being paid for any of this! If any of the aforementioned companies want to pay me I would be glad to offer my endorsement!
P.S. This post was written on the new WordPress app!
December 7, 2009 by Ryan
Here’s a cute story for the holidays:
When we got home from grocery shopping tonight, Kimberly went out to play in the snow without her gloves on. As we were bringing bags in she slipped and fell on her hands which were very red. I was right there to pick her up but she was sad. She eventually started to feel her hands throbbing from playing in the snow and was crying because they hurt so bad.
Through her crying she said, “I want Jesus to come for me!”
I took her to the bathroom to run her hands under cool water and slowly warm them up. She was crying “Jesus, Jesus!” We tried to calm her down and explain that she could say a pray to help her feel better. So we said a quick prayer that her hands would stop hurting and that she could be calm. She calmed down and her hands were no longer so red.
Eventually, she started playing with the water and giggling. I asked her if her hands felt better and she said they were. We then said a quick prayer to thank Heavenly Father for helping her.
It breaks your heart when your kids get hurt but it was so sweet that she instinctively thought that Jesus could help!
May 5, 2009 by Ryan
Here’s some new tunes I’ve been mildly obsessed with recently. Obsessed? What would you call it when two of the three are Jack White projects?
Lo-fi sound. Actually instruments! Talented musicians!
Some have coined this genre Garage Rock Revival. I would almost call it Classic Rock Revival! Just listen to the third song…classic rock all the way!
The Dead Weather
The Dead Weather is comprised of Alison Mosshart (The Kills), Dean Fertita (Queens of the Stone Age), Jack Lawrence (The Raconteurs and The Greenhornes) and Jack White (The White Stripes and The Raconteurs)!
The band was formed and is based out of Nashville, which proves more than just country comes from out of “The Music City” and maybe that Jack White is spending all of his time there!
Kings of Leon
Maybe it’s an overstatement, but I think that “Only by the Night” might be the best album I’ve heard in the last year (that’s saying something with Viva la Vida)!
There’s something about Caleb Followill’s voice that gets me! It’s unique. It’s something in his phrasing, how he lets his notes escape almost too fast. This song, totally makes me think of a movie scene of some intense encounter of a guy and a girl giving in to the romantic tension they’ve built up. Woah!? I know! Did I just write that? Sorry, that’s what it really brings to mind!
“Although they deny that this is a side-project, the Raconteurs are a gang of musicians who are also involved in other bands” – Michele K-Tel
I know I posted a YouTube video, but for this song close your eyes! Wait for it…wait for the vocals…Okay, who does that sound like? Hello! Robert Plant? At least a little Led Zeppelin? I know a lot of people wrote off Jack White as a just part of the “The Band” thing that happened a while back, but I really think he’s one of the most talented musicians out there!
What do you think? You can call me crazy, it’s cool.
What are you listening to?
April 22, 2009 by Ryan
“Twitter, Twitter, all you write about is Twitter! What has Twitter ever done for you?”
Well…I got a job! For those experiencing the joys of unemployment in this economy, you understand, that’s no small thing!
Job Hunt in ’09
The job search today has changed evolved. While putting your resume on a t-shirt might be “cute”, it’s probably not the most effective tool out there. However, the internet has introduced so many tools (listing services, resume tools, networking sites, etc.) that it’s hard to know where to be.
I say the job search has evolved because, while we have all these shiny new tools, the fundamentals of finding a job remains the same: convey your value to employers searching for talent. Over and over I learn that, even though credentials and experience are essential, often actually finding a job is, “more about who you know that what you know!”
The People You Want to Know
Looking back at the best career moves I’ve made, all of them came, not through an application on Monster or even a headhunting recruiter, they’ve come through connections: people I knew growing up, knew from school, church, or work. Some individuals are fortunate enough to have vast personal networks they’ve gained from business school, or well connected families. Some are not. Have you ever thought about how small your world truly is? For some of us, it can be depressing how few people we interact with on a regular basis. Extending beyond that circle of friends and acquaintances can be difficult.
I’ve shared this quote from my friend Jordan Brown (@jordanbrown) before, “LinkedIn is for people that I’ve worked with. Facebook is for people I knew in school and growing up. Twitter is for people that I want to know.” That is a good portion of why I use Twitter. I’ve been able to build out a Twitter network that extends to every point on the globe and into tremendous varieties of lifestyles and expertise.
With the coming of Oprah (@oprah) and the hoopla surrounding Ashton Kutcher (@aplusk) hitting a million followers, Twitter is on the cusp of widespread adoption by the mainstream. There has already been enough marketers spammers gaming Twitter for the most followers. The prospect of even wider reach will only exaserbate the problem. The question becomes increasingly important: “Why should I follow you?”
How to Use Twitter Favorites as a Twitter Resume
Everyone has their criteria that they run through to determine who is follow-worthy: number of updates, followers, first page of tweets, link & bio. Here is a tip I picked up that might help from online media strategist, Ari Herzog (@ariherzog):
Step One: Mark all tweets that endorse you with the “favorite this update” feature. Anything thats shows the value you provide to your followers, highlight the star.
The tweets that you’ve favorited are accessible to anyone who visits your profile. A page full of recommendations makes the decision of whether or not to follow you a little easier. I like this because it makes meaningful #followfriday mentions more valuable. This isn’t a widely known practice and it’s probably going to be overlooked unless you specifically draw attention to it.
Step Two: Promote your favorites page either in your bio or in your Twitter background. I recommend using your Twitter background so you can maximize the limited characters in your bio, particularly since that text is searchable.
What other things do you look for when deciding to follow someone?
Is this something that would help persuade you?
Update: If you are going to go creative with your resume, don’t do a t-shirt, do something like these:
30 Artistic & Creative Resumes
Photo by SOCIALisBETTER
Don’t use the URL shorteners! Here’s a nice short URL to this post: http://ryanscottmiller.com/u/a
April 14, 2009 by Ryan
I’ve read that the government can track you, listen to you on your cellphone even if it’s off as long as there is a battery in it. For some people, that’s one of the scariest things out there. Personally, and I emphasize personally, I don’t mind. For one, I don’t have anything to hide. Two, I using this surveillance to stop people that are dangerous is worth it. (Let the 1984 comments commence)
My point is, this is already out there. It’s done. It’s part of our connected world. Yeah there’s negatives, but there are also many positives (I love listening & watching educational & inspiring podcast & videocasts). But why let Big Brother have all the fun?
I have been a fan of Google Maps for a while and recently installed it on my new Blackberry Storm. After overlooking it several times, I noticed another option in the menu for something called Latitude. Basically it allows you to broadcast your location to a network of connections you choose. Here’s an fun little stunt the Google team pulled of using it:
Depending on how you want to view this, it can be seen as either very cool or very scary. Imagine citywide scavenger hunts! Imagine every one knowing where you live and when you are and are not home! I can definitely see both.
Ideas for Improvements
One good feature is that you can turn it on and turn it off. Turn it on when you want to broadcast and find others to meetup with. Turn it off when you are about to head home (before you get there, so you don’t lead everyone back to your house). I was discussing this with a friend on Twitter (@wmchan) and two ideas came up:
Maybe I’m in the minority by not worrying much about the “big brother” aspect of Latitude, mostly because it’s there whether you like it or not. But I think privacy features like these, or just plain common sense, can make Latitude relatively safe. My biggest problem right now is that no one I know uses it/knows about it, and so I haven’t been able to do much. I want to do some kind of TweetUp or scavenger hunt with it. I think it could be used for a crazy promotional thing for some local company.
What do you think? Too invasive? Too cool? Let me know if you would want to mess around with it and maybe we’ll have to do something.
March 16, 2009 by Ryan
Kicking & Screaming: It seems like Facebook is going
to compete with Twitter whether it’s 100’s of millions of
users want it or not!
@joelcomm: 8 million Twitter users is nothing compared to 160 million Facebook users. Yes, it’s big. But you ain’t seen nuttin’ yet.
Facebook has made some curious moves lately:
Twitter: The Little Site that Could
Why are they doing this? Answer: Twitter. Joel Comm calls it “the water cooler of the 21st century.” Gary Vaynerchuck calls it “the little site that could.” Many have viewed these moves as a way for Facebook to compete with Twitter. With Twitter on the rise, it seems like an obvious and necessary move for Facebook. The two sites are very similar and have emerged as the two heavy hitters in the social media landscape. But is it really necessary for Facebook to become Twitter?
Integrating Facebook & Twitter
Many Twitter users have been looking for ways to integrate the two for a long time. Services like Ping.fm and Twitter’s own Facebook app have been used to sync across both networks. More recently, third party Twitter apps like Seesmic (Twhirl), PeopleBrowsr.com and the newest TweetDeck release have added Facebook integration. Generally, Twitter users don’t have issues with using both!
I guess there are some Twitter loyalists out there:
@johnmorgan: Best way for Facebook to be more like twitter? Stop sucking.
Even Demi Moore prefers Tweeting:
@mrskutcher:Facebook is cool but Twitter is the sh*t!
A friend of mine, Jordan Brown, says that, “LinkedIn is for people that I’ve worked with. Facebook is for people I knew in school and growing up. Twitter is for people that I want to know.” That’s how I use it. I don’t necessarily think Facebook needs to make a play at edging out Twitter.
The Shiny New Toy
The problem I see is with Facebook users. Facebook is a great place to connect, to share and to keep up. For some users, Facebook is all they use: no more emailing, no more blogging, no more instant messaging outside of it! Even with all that functionality being overwhelming for some, it’s been a winning formula and Facebook has grown to 160+ million users.
In comes Twitter, with its explosion of users, both everyday and celebrity. It’s the newest, shiniest toy for many people.
Jimmy Fallon is trying to get one of his audience members followers than Barack Obama Twitter account.
But there’s a problem assuming everyone wants the same thing. Facebook serves a certain need and it has done it very well. Is it worth disenchanting Facebook’s established user-base to edge out Twitter? I’ve already seen numerous complaints about the new design. Just search for “keep the old design” in Facebook and look how many Facebook groups there are!
Here are some questions I’ve been asking:
Is Facebook looking to capitalize on an “inevitable” collapse of the revenue-less Twitter?
Will Facebook users warm to the new functionality or will there be another exodus (like the one over the recently discarded TOS revison)?
What do you think?
Photo by hyperscholar
March 13, 2009 by Ryan
Wife: Have you got anything without spam?
Waitress: Well, there’s spam egg sausage and spam, that’s not got much spam in it.
Wife: I don’t want ANY spam!
Man: Why can’t she have egg bacon spam and sausage?
Wife: THAT’S got spam in it!
Man: Hasn’t got as much spam in it as spam egg sausage and spam, has it?
Vikings: Spam spam spam spam…
Wife: Could you do the egg bacon spam and sausage without the spam then?
Wife: What do you mean ‘Urgghh’? I don’t like spam!
-Monty Python’s Spam Skit
I have read, listened to, and watched at least a dozen people talk about “how to game Twitter” to get large numbers of followers. What flabbergasts me is they walk you through the steps to explode your followers, while in the same breath talk about how disingenuous and spammy the strategy is!
The Holy Grail of Twitter
Marketers are drooling over Twitter and other social media sites because of the potential they have to drive sales! They see Twitter accounts with massive follower numbers and their eyes turn into dollar signs. It makes sense why they see things that way. On TV, you pay the most for advertising when there are the most viewers. In print, you pay the most for the publication with this highest circulation numbers. Same with the internet! You pay the most to advertise on the site with the highest traffic. These people bring their previous experience and assume that it’s only about eyeballs.
You can have thousands of followers and be completely unable to drive the traffic or interest that someone with only a few thousand followers can.
So why bother getting a bunch followers that could care less about who you are or what you do? Followers who in fact are only following you so that you will follow them.
What is the real Holy Grail of Twitter? It’s influence! Companies, entrepreneurs and marketers search far and wide trying to figure out how to obtain influence to grow their business. The problem is, with Twitter, having followers does not equal having influence! Kami agrees:
If your goal is to be truly influential, or to drive sales, interest and attention, then gaming is pointless. Having thousands, or hundreds of thousands, of followers will not ensure success on Twitter.
The Great Twitter Debate
Purists argue it’s not about the numbers, it’s about relationships. Meanwhile, everyone else still pursues building their numbers! I can see both sides. Rob McNealy puts it best in his Twitter Policy and Philosophy:
There is a debate in social networking about quality versus quantity of connections, followers and friends. I think there is quality in quantity and therefore like to grow my online networks. The more people I can connect with, the greater the content will be and more varied the prospective I learn from.
I generally follow everyone that follows me. I agree with Rob that having more followers adds to the richness of the community and the discussion. Another personal reason I think people should follow back is the ability to Direct Message (DM) and make asides to individuals. Why pollute the Twitter-stream with comments or questions that would be better as DM’s?
I also genuinely want to connect with people! I review their profile. I click on their link. I read their tweets. I also make notes to myself of why I added them, and what I want to connect with them about with DM Notes.
My Twitter Influence Formula
Relationships matter. Numbers matter. But there is more that goes into the influence you have on Twitter. Here’s my attempt at a formula:
Followers ? Influence
Followers = Reach
Influence = Engagement x Followers
Your follower number is the reach that your message has and a multiplier for influence. If you only have 50 followers, it is harder to get your message out than if you have 5,000 followers. But where I think influence is really measured is in engagement: How engaged are you with your followers? How do you quantify that? I may have gotten too into this but hopefully this makes sense:
Engagement = Interaction + Compliance
Interaction = Replies + DMs
Compliance = Clickthroughs + Retweets + Followfridays
Interaction is pretty easy: how much are you chatting with people? It’s a common criticism of Guy Kawasaki. Critics say he never interacts with his followers, he just pushes his Alltop content (even though I’ve seen him respond to friends of mine). I think it’s important to respond to every reply.
Next in my equation is “compliance.” Simply put, how often are you able to get people to do something! This is harder to track, but I have boiled it down to how often do people click on your links and how often do you get retweeted. I added how often are you mentioned in #followfriday. I definitely think #followfriday can get gimmicky, “I’ll mention you if you mention me,” but there is value there. When done sincerely, what is that really saying? It’s saying this person influences me! I try to limit my mentions and add comments as to why I am mentioning the people. Here’s an example (and a little shameless self-promotion):
Is there anything I am missing that contributes to a tweep’s influence?
UPDATE: Here are some great posts from others that I think go well with what I’ve written:
Photo by andyrob
March 11, 2009 by Ryan
Social Media Club, Salt Lake City: @intheblack, @jordanbrown,
@jyl_momif & @tmcconnon all checking if they are already
following each other. (Photo by @carysnowden)
You want to know how to use Twitter?
Read Never Eat Alone.
The book predates Twitter and probably most of social networking and is primarily based on old-school, business-card-passing networking, but it covers some of the most effective and overlooked strategies for new-school social networking.
I’m not going to draw all the parallels between the book and Twitter: partly because it would be very long, partly because my copy is currently lent out, and partly because you really should read the book! Instead, I’m going to use a few chapter headings as a framework for this discussion.
Chapter 1: Becoming a Member of the Club
I feel like I’ve moved to New York City or Silicon Valley, where the people I want to meet are right in my neighborhood. Now I live in a community where I mingle with likeminded individuals, all willing to share and help each other. I feel a buzz and an energy from my contacts on Twitter. How can you not get pumped when @garyvee tells you to “go out there and crush it!?”
Take advantage of that new connectedness! Follow lots of people! Build a community!
Chapter 5: The Genius of Audacity
Twitter changes the access I have to major technology innovators, thought leaders, celebrities, writers & directors, atheletes, etc. But even though the big names are now a mere reply away, there is still hesitation to contact them.
Be bold! Be audacious! If there is someone out there you want to talk to, do it! You never know what kind of relationship you could start! I’ve seen business deals, joint ventures,mentoring and companies come out of Twitter connections. As The Big Aristotle said:
To all twitterers , if u c me n public come say hi, we r not the same we r from twitteronia, we connect
Chapter 11: Never Eat Alone
There are times when I am literally sitting up at night, way too late, wife is asleep, and I’m tweeting! One of the changing moments with Twitter for me was my first TweetUp. I was able to put faces to the Twitter IDs and tiny avatars. I was able to shake hands and laugh with people I knew through 140 character messages.
TweetUps bring life to Twitter. They bond you to new friends. They reintroduce the human aspect of social networking. Find one near you and go! Organize one yourself! Do it for a cause! Do it for fun!
Chapter 8: Take Names
If I meet someone or follow someone that poses a particular opportunity for me, it’s important that I track my interactions with that individual. One way is to add those details in DM Notes to yourself.
Chapter 2: Don’t Keep Score
Suddenly, these names aren’t just names anymore, they’re people. They’re friends and I help my friends. I have tried to make my mantra to help anyone and everyone I can. I want to connect people. I want to be a catalyst for success. And I try to do it without expectation.
Call it the “Golden Rule.” Call it karma. Be generous and helpful. You don’t lose anything by doing it!
Chapter 27: Build It and They Will Come
Today Jessica Smith from JessicaKnows.com(@jessicaknows) was interviewed on BlogTalkRadio. She was the guest expert brought on demystify social media for a couple of uninitiated & “terrified” hosts. Jessica definitely understands the potential of Twitter and that it doesn’t come free:
“I think one of the biggest mistakes people make is the expectation of instant gratification…Social media is called social media because it requires a social investment.”
What other traditional networking tips apply to Twitter?